Backlink Analysis Tools

backlinks for SEO visualized

Links pointing to your site (especially your key pages) are important. But how do you know who’s linking to you? ┬áHere are 5 tools to help you see the backlinks (or inbound links) to your site. You can also use them to to see who’s linking to your competitors or sites that rank high in the search engines for the terms you would like to rank for. We’ve included a 6th bonus at the bottom as well!

Logos and LinksKeyword ToolsCommentsFree or Paid?
SEO profiler link analysis tool logoSEO ProfilerBacklink analysis tool; also have some other interesting tools and resources such as a list of submission databasesFree and paid tools
Open Site ExplorerSEOMoz's Open Site Explorer is a great tool with using some of SEOMoz's custom metrics to help rank links, your page's value and more. The tool also allows for comparison of two sites.Some content is available for free; see all of the content with an upgrade to SEOMoz Pro Membership
Majestic SEOGood backlink checker, including history of backlinks; requires free registration to get all of the information; not clear if you can elminate links from your own domainFree; requires free registration to see all data (such as nofollow or not)
SEO spyglass keyword tool linkSEO SpyglassSoftware downloadFree and paid editions
Link DiagnosisGreat, free tool that does thorough reports including type of link (e.g. no follow), PageRank of page, how many links on the page and anchor textFree
Alexa internet tools including link analysisAlexa.comFree tools to give a variety of information about websites in it's databaseFree
Google Webmaster CentralGet information on backlinks to your site according to Google. Includes anchor textFree. Requires you to register and confirm ownership of your sites (but provides valuable information if you do that)
See our SEO Toolkits below which can also include link tracking tools
In addition, Enterprise SEO Platforms (below) also can include link analysis tools
Bonus Tools:
Buzzstream for Link ManagementAutomated link management toolsPaid with free trial available
Touchgraph Google BrowserA very cool tool to help you find sites related to certain keywords with a visual chart showing their interlinking relationshipsFree

You might also like our Rank Checking Tools list.