The Ultimate SEO Tools List – 50+ Tools to do it all…

Driven by the need to research, track, evaluate, do competitive analysis, discover, measure, prioritize…and then to do it all over again, we compiled a list of 34 SEO Tools (UPDATE: thanks to the great input we have over 50 tools listed).

The Search Engine Optimization (SEO) Tools Categories:

  • Enterprise SEO Tools
  • Keyword Research and Discovery Tools
  • Search Engine Rankings Tools
  • Back Link Analysis Tools
  • SEO Toolkits or All-in-one Bundles

Enjoy and let us know what’s missing in the comments!

SEO Toolkits:

Logos and LinksKeyword Tools and LinksFree or Paid?
SEM Rush keyword toolSEMRushA variety of keyword tools and competitive keyword research. Unique capability - it can discover what keywords you rank for (versus you needing to input them)
SEO Moz Tools

Some free, the bulk are paid
Raven ToolsPaid with free trials available
SEOBook ToolsSome free, with the more advanced tools for premium members
Bruce Clay ToolsetPaid, 30 day money back guarantee
Ad GoorooPaid; mix of SEO and Pay-per-click tools
internet business promotorIBP - Internet Business PromoterSoftware download, Optimize site, promote site on directories, track results (paid)
SEO Powersuite toolSEO PowersuiteSoftware download, Rank Tracking, SEO Spyglass, Link Tools, Website Auditor, Free and paid versions
Microsoft Free ToolkitIncludes Site Analysis module, Robots Exclusion module, Sitemaps and Site Indexes modules (perform analysis and offer recommendations and editing tools for managing your Robots and Sitemaps files)
Free SEO Tools SearchMetricsSearch Metrics Rapid Free SEO ToolsFree set of online tools, Social bookmark links, cloaked content checking, spider view and a few more
Web SEO Analytics free toolsWeb SEO AnalyticsA nice set of free tools with ability to get upgraded info (paid), Free and paid tools
Bonus Tool:
German SEO toolkit SEOlyticsPaid tool, in German

Keyword Discovery and Research Tools:

Logos and linksKeyword toolsCommentsFree or Paid?
Long Tail ProLong Tail ProMy NEW FAVORITE SEO TOOL. This tool that includes the ability to generate keywords based on seed keywords, to see who is ranking for your target keywords and how strong they are. Allows you to target keywords with less entrenched competition. Also you can check Google rankings with this tool.One time payment - Software Download
market samurai keyword toolMarket SamuraiSoftware download. One of the standby keyword tools. No subscription required.One time payment, free trial available (and free version includes keyword research)
SEM Rush keyword toolSEMRushA variety of keyword tools and competitive keyword research. Unique capability - it can discover what keywords you rank for (versus you needing to input them)Subscription; Free limited account available
Google External Keyword ToolGoogle External Keyword ToolFree and easy to use; a great starting point for anyone. Includes search volume and competitive estimates and trends over time; includes local search estimates. Easily export your keyword lists to a spreadsheet or word-processing software.Free
Google Adwords Keyword ToolGoogle Adwords Keyword ToolThe same as the Google External Keyword Tool above except this requires an Adwords account and allows you to automatically move keywords into your Adwords campaigns.Almost free; $5 to start an Adwords account
Word TrackerGenerate keywords for organic and PPC campaigns, research online markets, find niche opportunities.Subscription; free trial available
Keyword discovery keyword toolKeyword DiscoveryKeyword database from over 200 search engines, keyword research tools (trends, competitors, keyword effectiveness, PPC bids), competitive analysis, options to access their API and save your data into projects.Subscription; free trial available
Wordstream keyword toolWord StreamRange from keyword discovery, research and analysis to keyword organization and actual paid and natural search marketing activity.Paid with free trial version
spy fu keyword toolSpy FuOnline competitive keyword research tool, includes PPC infoPaid but you can run a free report with some limits on the site
Google search-based keyword toolGoogle Search-based Keyword ToolGenerates keyword and landing page ideas relevant and specific to your website. Helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns. Includes competition estimates, suggested bids and is based on actual search data for your language and geography.Free with Adwords account
Google trends keyword toolGoogle TrendsCurrent keywords trending in Google's search engineFree
Google-insights-for-search-keyword-toolGoogle Insights for SearchBased on your search terms, plot keyword search trends by region, time period and optionally, by category (home & garden, computers & internet, etc.)Free
Microsoft advertising intelligence excel pluginMicrosoft Advertising Intelligence Excel PluginBuild out lists of suggested keywords based on Bing and MSN query data, including: relevance, volume, cost history, demographic and geographic.Free
Rapid keyword toolRapid Keyword SoftwareA variety of Keyword Finders (Overture Keyword Suggestion too, meta tag parser for web pages, Yahoo related keywords, Google Suggest, typo generator, Metacrawler related keywords), Competition Analyzers, Keyword Management Tools and includes a Scratch Pad functionality.Paid software for download; free trial available
Wordze keyword toolWordzeMeta Search Tool (uses meta search data and Google data to find keywords), Wordrank Tool (uses InLink, InTitle and other metrics to profile competition), Adwords Spy and Search Trends.Subscription; free trial available
SearchMetrics RapidOnline tool, includes PPC infoPaid, free partial version available on the site
Keyword SpyOnline tool, includes PPC infoPaid with some free info available
Key Compete keyword toolKey CompeteOnline keyword research tool. Identifies keywords your competitors are using in their PPC campaigns and who's bidding on your keywords. Also include keyword search estimates, Web site and keyword ratings, Web site and keyword "Watch Reports", Competition Reports and Long Tail Reports.Update: NOT SURE IF KEYCOMPETE STILL EXISTS.. Subscription; One-day paid trial available
See the SEO Toolkits or
Enterprise SEO Platforms (below) which can include keyword research tools
Bonus Keyword Tool:
keyword eye keyword toolKeyword EyeShows related keywords in a word cloud - give it a tryFree
YouTube Keyword ToolSee what people are searching for on YouTubeFree

Backlink Analysis Tools:

Logos and LinksKeyword ToolsCommentsFree or Paid?
SEO profiler link analysis tool logoSEO ProfilerBacklink analysis tool; also have some other interesting tools and resources such as a list of submission databasesFree and paid tools
Open Site ExplorerSEOMoz's Open Site Explorer is a great tool with using some of SEOMoz's custom metrics to help rank links, your page's value and more. The tool also allows for comparison of two sites.Some content is available for free; see all of the content with an upgrade to SEOMoz Pro Membership
Majestic SEOGood backlink checker, including history of backlinks; requires free registration to get all of the information; not clear if you can elminate links from your own domainFree; requires free registration to see all data (such as nofollow or not)
SEO spyglass keyword tool linkSEO SpyglassSoftware downloadFree and paid editions
Link DiagnosisGreat, free tool that does thorough reports including type of link (e.g. no follow), PageRank of page, how many links on the page and anchor textFree
Alexa internet tools including link analysisAlexa.comFree tools to give a variety of information about websites in it's databaseFree
Google Webmaster CentralGet information on backlinks to your site according to Google. Includes anchor textFree. Requires you to register and confirm ownership of your sites (but provides valuable information if you do that)
See our SEO Toolkits below which can also include link tracking tools
In addition, Enterprise SEO Platforms (below) also can include link analysis tools
Bonus Tools:
Buzzstream for Link ManagementAutomated link management toolsPaid with free trial available
Touchgraph Google BrowserA very cool tool to help you find sites related to certain keywords with a visual chart showing their interlinking relationshipsFree

Search Engine Rank Tracking Tools:

Keyword tools/LinksCommentsFree or Paid?
I loved this tool but ran afoul of Google (and was cut off from the info for a day) when checking too many keywords at the same timeFree
Seems to be a newer tool. Regularly checks your keyword ranks.Paid
They also have a few other tools on this site (keyword density, link popularity, etc.)Free
Pay for an overall membership with access to a variety of toolsPaid
Software downloadFree and Paid versions
Hosted solution, first 30 days freePaid
Have a very active forum as well for all topics SEOFree to check first 20 positions (first 2 search results pages); paid after that
Software downloadFree version available
One of the older rank-tracking toolsPaid

SEO Platforms for Enterprise:

Bright Edge SEO ToolBright EdgeSEO Enterprise platform; customers referenced include: MySpace, vmware, trulia and symantec
Conductor SEO ToolConductorSEO Enterprise Platform. Reference customers include: The Ladders, Netflix, New York Life
covario seo toolCovarioSEM and SEO Platforms; customers referenced include RackSpace, P&G and Intel
Search Metrics
SearchMetrics Enterprise SEO Tools
Search MetricsGerman Enterprise SEO company launched US business in 2010
blue glass seo toolBlueglass
Blueglass -Second Step platform in Beta for Enterprise and Agencies focused on Small Biz. You can request a beta invite.

What’s missing?


  1. Good list, but there are a few obvious ones missing, like:
    Market Samurai (Keyword Research)
    SEO Spyglass (Backlink Research)
    IBP (All round)

    Those are off the top of my head….

    • DirectionSEO says:

      Thanks Jeff. I’ll definitely take a look!

    • IBP isn’t very good, the information it can provide is not very advanced.

      SEO spyglass is quite good, however I haven’t got a chance to use the premium version.

      Haven’t used Market Samurai before, so no comments.

      I personally love seomoz and raven, although i’d bet premium membership of SEObook is even better.

    • Runner2009 says:

      Market Samuri was great for keyword research, until the changes in Google Adwords reducing the amount of long tail search synonyms they provide. Even with the upgrade it is not the same keyword search tool as before. I am back to using the rank tracking program from Link-assistant for long tail suggestions by using their ‘Suggest’ function which gives you the ability to query about 10 different search tools for alternate keywords. It will also give you raw search numbers and competition. I then take these keywords and feed it into Market Samuri.

      You can test this out by doing simple test of words like facebook or iPad idirectly into the google adwords research tool or the Market Samuri one and you will get virtually no synonyms or long tail keyword suggestions, put the same words in the Link-assistant Rank tracker suggestion area and use all the options you will get 100s

  2. Thanks for all the info and tools. I find a cool way to get backlink info is also through It seems to provide the links that have a bit of value. (Nice for finding out who is linking to your competitors!) See what you think

  3. Have a dig around on here for loads of seo tools

  4. What about Alexa and Bing?

  5. Bookmarked this list :) Have you tried Keyword Eye? (Keyword Discovery and Research Tools). It visualizes keyword data from the Google search based keyword tool… where keyword size reflects search volume and competitiveness by colour. It’s quite cool! Would be cool if you could add it to your list for others to use too.

  6. Thanks for the list. I read through them all, but am most interested in the Link Diagnosis, which was the first on the list. I use a handful of these, but of all the non-Google tools, SEM Rush is my favorite.

    Thanks for the list.

  7. Nice list! I agree Market Samurai should be there as well as Advanced Web Ranking for rank tracking!

  8. One candidate for teh List “SEO Toolkits” is the German Tool-Kit SEOlytics with Modules for backlink-analysis, seo-ranking analysis and monitoring, web visibility monitoring (seolytics visibilty rank), sem analysis, and more. Here ist teh link:

    Thanks, greetings, binstins

  9. One candidate for the list “SEO Toolkits” is the German tool-lit SEOlytics with modules for backlink-analysis, seo-ranking analysis and monitoring, web visibility monitoring (seolytics visibilty rank), sem analysis, and more. Here ist teh link:

    Thanks, greetings, binstins

  10. No SEO Toolset is complete without Xenu:

  11. Can I recommend our new free site comparison tool:

  12. Very nice list, I would also include SEO Power Suite.

  13. Great list, thank you!!!

  14. Ranking checker… advanced web ranking (

  15. I have to agree with Jeff about Market Samurai. Should be on the list…this is one slick Keyword Research/competitive analysis tool. Not only is the keyword research customizable ie: set it to show only keywords that get a certain number of searches a day etc. but also find out whether or not the top ten sites for the term(s) have the keyword in title, description, how many backlinks they have, are they dot gov or edu backlinks etc. Totally keyword research tool.

  16. you could also add firefox & chrome plugins. here are some i use:

    SEO for Firefox
    Web Developer
    Alexa Sparky
    SEOMoz Toolbar
    Google Toolbar
    User Agent Switcher

  17. Loving this list – thanks everyone!

  18. Excellent initial list, but the reason this post is bookmarkable is for the crowdsourcing that follows. Thanks to everyone.

  19. Andre Voget says:

    New backlink analysis tool:

  20. Thank you for the list with some new tools. BTW: IBP works

  21. We left off KeywordSpy and Spyfu?

  22. Wicked list, thanks! is also a huge asset to any link builder out there.

  23. What about Spyfu or Keywordspy. They are great tools.

  24. Great list. I’ll add this tool :

  25. Bookmarked, it’s a good list :)

    Xenu is a good tool, like LinkExaminer :

    Just a remark : your canonical URL is different from your permalink… which makes and coexist. They are not really differents (just date and comments make the difference), is it volitional ?

  26. What about Syntryx? Using it for backlink-reserach to have a data source beside Yahoo Link Explorer.

  27. You also need a sitemapper tool? Maybe A1 Sitemap Generator? It can create image, video, mobile, news etc. XML sitemaps

  28. Thanks for the list! I’ve been using WebCEO for most of my clients. Raven is awesome too but I haven’t got in depth with it. Thx again!

  29. I just love tools, such excellent feed back from everyone and no spam. I am never without SEOquake on my screen just a click and incredible info.

  30. Another tool I use extensively, especially when looking at a new client’s website and after making changes to a website is Microsoft’s Free SEO Toolkit. Lots of great information about any website.

  31. Thanks everyone for the great input and additions. I’ve added tools to all of the sections and added an Enterprise SEO category with some new tools as well. As always feedback is welcome. I still have a couple of other sections I want to get in there but will add those in later.

  32. Great list – many I’d not heard of, but wondering why Krakken is not listed under enterprise? It has to be the top tool in the bunch.

  33. The list is extensive, I wish for a more concrete assessment of each service, also as recommendations. It certainly takes weeks to test all services. I thank for the successful Zusammenfassung.Tipps. I will recommend the article!

  34. A nice tool list for seo. This can make a further more. completely free.

  35. FYI: SEOlytics is both, a SEO Toolkit plus a scalable Enterprise Solution – there is a starter and a pro version. It’s not in beta but rather has a beta for a large update running in the background at the moment. With the current live version, which features a UI also in english, you can eg. already track positions in 18 different countries, including US & Uk, etc. Towards the end of the year, when the current beta features go live, it will become international for all available functions.

  36. Hey there,

    maybe SEO Elite from Brad Callen should be on the list also. It’s not the best piece of software that’s available but is still pretty good. He has also Keyword Elite but i don’t have any experience with that program.

  37. I like your list, might want to include the one in my name?

  38. Hey to everyone who’s commented. I appreciate the great dialogue and additions. Some of you (and other people I’ve talked to) mentioned how it would be great to have more assessment or ratings of tools. With that in mind I created a site called Search Tools Review – I’ve put a lot more tools in and added in PPC and Social Media tools as well (so the list is over 100 now). Take a look and rate what you’ve used. I suggest you go to the Tools Logo page to find the ones you know. Thanks!

  39. thanks admin.very nice post


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