5 Inbound Link Analysis Tools + 1 Bonus

backlinks for SEO visualized

Enjoy and let us know what’s missing in the comments!

Backlink (or Inbound Link) Analysis Tools are important for SEO. Why? Because links from quality sites pointing to your key web pages are key to rank highly in the search engines. Also, the anchor text used and what page they’re coming from can have an impact. Needless to say, you need tools to help you discover the backlinks that you have now and to see whether or not new links point to that great content you’re creating for your site.

Another key way to use Inbound Link tools for SEO is to find out who’s linking to your competitors or to sites that are ranking highly in the search engines for your target keywords.

Enjoy and let us know what’s missing in the comments!

Take a look at 5 of the best Inbound Link Analysis Tools here:

Logos and LinksKeyword ToolsCommentsFree or Paid?
SEO profiler link analysis tool logoSEO ProfilerBacklink analysis tool; also have some other interesting tools and resources such as a list of submission databasesFree and paid tools
Open Site ExplorerSEOMoz's Open Site Explorer is a great tool with using some of SEOMoz's custom metrics to help rank links, your page's value and more. The tool also allows for comparison of two sites.Some content is available for free; see all of the content with an upgrade to SEOMoz Pro Membership
Majestic SEOGood backlink checker, including history of backlinks; requires free registration to get all of the information; not clear if you can elminate links from your own domainFree; requires free registration to see all data (such as nofollow or not)
SEO spyglass keyword tool linkSEO SpyglassSoftware downloadFree and paid editions
Link DiagnosisGreat, free tool that does thorough reports including type of link (e.g. no follow), PageRank of page, how many links on the page and anchor textFree
Alexa internet tools including link analysisAlexa.comFree tools to give a variety of information about websites in it's databaseFree
Google Webmaster CentralGet information on backlinks to your site according to Google. Includes anchor textFree. Requires you to register and confirm ownership of your sites (but provides valuable information if you do that)
See our SEO Toolkits below which can also include link tracking tools
In addition, Enterprise SEO Platforms (below) also can include link analysis tools
Bonus Tools:
Buzzstream for Link ManagementAutomated link management toolsPaid with free trial available
Touchgraph Google BrowserA very cool tool to help you find sites related to certain keywords with a visual chart showing their interlinking relationshipsFree

You may also be interested in our list of Keyword Discovery Tools – click here.


  1. Love Touchgraph …

    Used it for years